Most of the major ecommerce websites today are retailers. What separates Bookthisbook from its competition is that we provide books on rent. Online book renting is a relatively new concept in India and with the right promotion, we feel that book readers will also find the idea appealing. Giving books on rent will help our readers enjoy reading without burdening their pockets. We also help our readers to discover books from lesser known authors. This helps readers to read a wide variety of books that they usually might not read. It has been noticed that many of the book readers face a dilemma of choosing the next book to read. While on the surface it may seem like a simple problem, but many variables go into choosing the next reading companion and it is never easy. Bookthisbook focuses on providing its customers with options based on their reading habits as well as the current reading trends.