Drops Media – Affordable PR and marketing for startups
Drops Media – Using machine learning tools, Drops is able to cut much of the bloated costs for typical PR agencies, making PR support affordable for early stage companies who need to spend as much of their capital as possible on product development.
From just $399 a month, startups can have a press release and pitch done for them to relevant media, this compares to the thousands of dollars typical agencies would usually charge for the service.
Costs are able to be slashed with Drops using machine learning to actually write press releases based on the information fed by startups. These are then edited by humans before being sent out.
Founded by a team who has experience at Business Insider, News Corp, Fairfax, Gizmodo and Finder.com.au, Drops has also developed machine learning tools to analysis and learn article sentiment, word use and outlet influence to properly target journalists with relevant content, while doing so with much less man hours. Content and pitching is super targeted for each publication. A win-win for both startups and media.
Media coverage was sited by over 40% of startups in the most recent Australian Startup Muster report as something that early stage startups will need help with over the next 6 months. But also something over 20% of startups wish they had more expertise on.