True Fit is footwear and apparel’s discovery platform. It has organized the largest platform of apparel and footwear data through its partnerships with thousands of top brands, the world’s leading retailers, and millions of consumers.

In 2017 they announced a partnership with Tulip Retail to deliver enhanced personalization to shoppers in-store. This partnership marks the first time sales associates will have access to True Fit’s distinct personalization technology that has supported a growing online community of over 35 million users. The partnership also reflects True Fit’s commitment to innovation and helping shoppers easily find items they’ll love and keep no matter the channel they shop.

In collaboration with their growing network of thousands of brand data partners, millions of consumers, and the world’s leading retailers, True Fit has mapped the footwear and apparel genome in their Genome™ platform. Genome is the largest set of connected fit and style data in the world. It is made up of detailed product specs and robust style attributes from millions of items. To really understand fit and style, businesses need to understand the details and construction behind each style and its relationship to the consumers who buy and keep them. Details matter when it comes to fashion, performance clothing, and footwear. And only True Fit has the details. True Fit’s Confidence Engine generates size guidance for anyone visiting a retail location, without them having to do anything. It’s free advice for all, from the industry’s trusted data source for footwear and apparel.

True Fit provides instant personal fit ratings and size recommendations to shoppers who have bought from a store in the past. More than a simplistic size calculator or generic size chart, True Fit provides consumers detailed information about how items will fit and flatter. Their Discovery Engine personalizes retail catalogs for each shopper. True Fit’s sort integration allows retailers to better prioritize items customers will love and keep. It can also integrate with and complement any existing recommendation engine. Every time customers provide style feedback, True Fit listens, re-optimizes, and refines its selections to maximize successful purchases.

Finally, OMNI by True Fit helps put the power of personalization in the hands of every consumer and every sales associate. OMNI allows retailers to integrate True Fit’s powerful Confidence and Discovery Engines directly into their native apps, enabling barcode scanning for fit and size guidance, and allows them to integrate directly into mobile POS and clienteling platforms to help sales associates become fit experts or personal stylists. And for complete visibility, True Insight offers retailers and brands unparalleled insights to optimize marketing, merchandising, and product development.

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