WriteReader was founded in 2012 by Janus Madsen, teacher and author of children teaching materials , together with marketing consultant Babar Baig and investor Ulrik Jensen. In 2013 WriteReader, in collaboration with several researchers specializing in IT and learning for children, published the first version of the WriteReader iPad App. During the next two years the WriteReader App was improved to run under other device’s browsers and was localized into several languages. Today WriteReader is sold in more than 40 countries and globally children have created more than 1 million books with WriteReader. In 2015 WriteReader entered a partnership with Egmont, one of the biggest publishing houses in Scandinavia, and was in 2015 the only non-US company chosen to participate in Intel’s EdTech Accelerator Program. In 2017 WriteReader was chosen winner of Renew the Book 2017 jury prize in Amsterdam. WriteReader is a unique digital learning platform where children from ages 3–10 can learn to read by writing and publish small digital books. With the WriteReader app the child takes pictures of family, friends, things or situations and writes about them using their own writing abilities. A teacher or parent then “translates” the child’s text to conventional writing and, by comparing their own attempt to the edited version, the child will gradually improve their writing and reading capabilities. Later the child can easily share their books with friends and family or publish them to the Global online library. This way the child experiences at an early age what the written language can do, which then has a big influence on the child’s motivation and learning capabilities.


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